On more than one occasion, I’ve had close friends and family members say to me: “I didn’t get involved with volunteer activities until after my children were grown”. I’m sure when the comment was made it was offered as a personal reflection shared with the intention of shedding light on the simple fact that life presents many demands on our time. Most of us are Read more →
Our first step in the Marketing Planning process is listening. We spend time with you, ask questions and take copious notes until we feel confident that we have all of the necessary information required to understand your objectives, challenges, hopes and dreams from your point of view. Then we turn the tables and try to imagine the perception of your organizations’ mission from the perspective of your audience.
Once the homework is done, it’s time put ideas to action. We partner with our clients to brainstorm, create and inspire each other to develop communication tools that will deliver a unique message in a powerful way. But it doesn’t stop there. This is the part that we get really excited about: Measurement. We believe in the power of great ideas, but we invest time and careful analysis to insure that the great ideas deliver the desired results. At the end of the day you need to know that your marketing is doing its job and doing it well.